flowprofiler® psychometric assessments were developed with professional psychological expertise and oversight. Qualified psychologists supported the research, design, piloting and validation of the original assessment family, helping to ensure that the measures were grounded in established psychological research and developed using robust psychometric practice.

This work was led by Dr Amanda Potter and supported by Business Psychologist Helen Bradbury and the psychology team at Zircon Management Consulting.

Professional psychology behind flowprofiler®

Psychometric assessments are only useful when there is a sound basis for what they measure and how the results are interpreted. From the beginning, the development of flowprofiler® therefore combined practical workplace application with professional psychological expertise.

The psychologists involved in the project contributed to the theoretical review, definition of the behavioural constructs, development of assessment items, piloting of the measures and evaluation of the resulting data.

The objective was not simply to create another workplace questionnaire. It was to build an assessment family capable of providing meaningful insight into behaviours associated with emotional intelligence, resilience and motivation at work.

Dr Amanda Potter

Dr Amanda Potter is a Chartered Psychologist and the founder of Zircon Management Consulting. She holds undergraduate and postgraduate qualifications in psychology and a PhD in Occupational Psychology from the University of London.

Her professional experience includes leadership assessment and development, executive coaching, organisational culture, high performing teams, talent and potential, psychometric design and workplace psychology.

Dr Potter provided senior psychological expertise to the original flowprofiler® development project and remains an important part of the scientific provenance behind the assessment family.

Helen Bradbury

Helen Bradbury is a Business Psychologist with experience in assessment, development, high potential identification and psychometric design. Her academic background includes a BSc in Psychology and postgraduate study in Organisational Psychology.

Helen supported the flowprofiler® development work alongside Dr Potter and the wider psychology team, contributing expertise in assessment design and the translation of psychological concepts into practical workplace measures.

How the original assessment family was developed

The development process began with a review of the psychological literature underpinning the behaviours the assessment was intended to measure. Candidate constructs were then defined and assessment items developed around them.

The resulting measures were piloted with a population of approximately 1,000 people. The data were analysed to determine which scales demonstrated sufficient robustness and reliability for inclusion in the final assessment family.

Of the original 20 proposed concepts, 18 were retained. These became the behavioural dimensions measured across the flowprofiler® assessment family.

What does flowprofiler® measure?

Today, flowprofiler® measures 18 workplace behavioural dimensions across three areas:

  • Emotional intelligence — five behaviours concerned with understanding and managing ourselves and responding effectively to others.
  • Resilience — six behaviours associated with responding constructively to pressure, challenge and change.
  • Motivation — seven workplace factors that influence what helps people engage, contribute and perform.

Rather than assuming that more of a behaviour is always better, flowprofiler® considers how behaviours may be underused, used effectively or overused depending on the situation.

This behavioural interpretation is central to the way flowprofiler® turns psychometric information into practical workplace insight.

Psychological expertise and practical application

There is an important distinction between the scientific foundations of an assessment and the way it is used in practice.

The psychological development work provides the foundations. flowprofiler® then translates those foundations into practical reports and development conversations that help individuals, leaders and organisations understand how behaviour may influence performance.

That combination matters to us: credible measurement should lead to useful action.

Explore the science behind flowprofiler®

This page explains the professional psychological expertise involved in developing the assessment family. For more detailed information about the theoretical foundations, development methodology and psychometric evidence, visit the science behind flowprofiler®.

You can also explore the flowprofiler® psychometric assessment suite to see how the assessments are used across emotional intelligence, resilience, motivation and behavioural development.